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From "Snacks Only" to "Wholesale Supermarket," Opening New Growth Space

從“純零食”到“批發(fā)超市”，打開(kāi)增長(zhǎng)新空間

Today, with over one thousand stores, Qiahuo Store started as a small shop in Changsha in 2018.

今天門店超過(guò)千家的恰貨鋪?zhàn)?，起步?2018 年長(zhǎng)沙的一家小店。

In the beginning, like many snack brands, it began with company-owned stores, accumulating experience step by step. By 2021, it had only about 20 company-owned stores before expanding aggressively into Guangxi and Guizhou, diving deep into lower-tier markets. By 2022, the number of stores exceeded 350, and its position as a regional leader began to take shape.

最開(kāi)始，它和很多零食品牌一樣，從直營(yíng)門店開(kāi)始，一點(diǎn)點(diǎn)沉淀經(jīng)驗(yàn)。2021 年，直營(yíng)門店才做到 20 多家，隨即大舉進(jìn)入廣西、貴州，扎進(jìn)下沉市場(chǎng)深耕。2022 年，門店數(shù)量突破 350 家，區(qū)域龍頭的樣子漸漸顯現(xiàn)。

The real turning point came in 2023. That year, Qiahuo Store received a strategic investment from Lingshi Henmang. The two companies formed a new operating entity through a strong partnership. With capital and model support, its development entered the fast lane.

真正的轉(zhuǎn)折點(diǎn)發(fā)生在 2023 年。這一年，恰貨鋪?zhàn)荧@得零食很忙戰(zhàn)略投資，雙方強(qiáng)強(qiáng)聯(lián)合組建新的運(yùn)營(yíng)主體，資本與模式加持之下，發(fā)展徹底駛?cè)肟燔嚨馈?/strong>

While many in the industry were still crowding into the single snack format, Qiahuo Store was the first to break out of those boundaries, upgrading from a traditional snack store to a wholesale supermarket model. It no longer sold just snacks but brought in daily necessities such as rice, cooking oil, personal care products, household cleaning items, and beverages. It applied wholesale logic to retail, used an extreme supply chain to offer low prices, and retained customers through a rich product mix.

在行業(yè)還在扎堆做單一零食業(yè)態(tài)時(shí)，恰貨鋪?zhàn)勇氏忍鲞吔?，把傳統(tǒng)量販零食升級(jí)成“批發(fā)超市”模型。不再只賣零食，而是把米面糧油、個(gè)護(hù)家清、酒水飲料等日常剛需全部拉進(jìn)來(lái)，用批發(fā)的邏輯做零售，用極致的供應(yīng)鏈做價(jià)格，用豐富的品類留住顧客。

This strategic move was perfectly timed.

這一步踩得相當(dāng)準(zhǔn)。

In 2024, the wholesale supermarket model took off. The number of stores nationwide surpassed 1,000, achieving full coverage in Guangxi and Guizhou, and solidifying its competitive moat.

2024 年，批發(fā)超市模式全面跑火，全國(guó)門店直接突破 1000 家，廣西、貴州兩大區(qū)域?qū)崿F(xiàn)全覆蓋，護(hù)城河徹底筑穩(wěn)。

By 2025, Qiahuo Store had visibly taken a leading position. While other brands faced growth bottlenecks due to store saturation and limited categories, Qiahuo Store opened a second growth curve with a broader SKU mix, lower prices, and stronger store viability. As store competitiveness increased and customer repurchase rates rose, expansion naturally accelerated.

到 2025 年，恰貨鋪?zhàn)右呀?jīng)是肉眼可見(jiàn)的領(lǐng)跑姿態(tài)。當(dāng)其他品牌因?yàn)殚T店加密、品類單一陷入增長(zhǎng)瓶頸時(shí)，恰貨鋪?zhàn)涌恐?SKU、更低的價(jià)格、更強(qiáng)的門店生存能力，直接打開(kāi)第二增長(zhǎng)曲線。門店競(jìng)爭(zhēng)力強(qiáng)了，消費(fèi)者復(fù)購(gòu)高了，拓店速度自然跟著起來(lái)。

From its early experiments with company-owned stores, to rapid coverage of Guangxi and Guizhou, to surpassing 1,500 stores and reaching nearly 6 billion RMB in GMV, seizing the wholesale supermarket trend has been the first fundamental driver of Qiahuo Store's sustained exponential growth.

從最初的直營(yíng)試水，到快速覆蓋廣西、貴州，再到門店突破 1500 家、GMV 直沖 60 億，踩中批發(fā)超市這條賽道，是恰貨鋪?zhàn)幽艹掷m(xù)翻倍增長(zhǎng)的第一張底牌。

What truly allows a company to grow fast for years without falling into chaos, losing coordination, or slowing down is not just how quickly it opens new stores. It's whether the backend is strong enough to support such a massive operation.

但真正能讓一家企業(yè)連續(xù)幾年高速擴(kuò)張、不混亂、不脫節(jié)、不掉速，靠的絕不只是開(kāi)店速度，而是后臺(tái)能不能托得住這么大的盤子。

Digital Intelligence Is Not a Tool but the Engine of Sustainable Growth

數(shù)智化不是工具，是持續(xù)增長(zhǎng)的引擎

Behind the doubling in scale, the pressure all falls on the back end.

規(guī)模翻番的背后，壓力全在后臺(tái)。

With thousands of stores, thousands of suppliers, over 6,500 SKUs, and hundreds of thousands of daily transactions, relying on manual reconciliation, manual accounting, and manual inventory tracking would have caused the system to collapse long ago. Qiahuo Store clearly understood that the lighter the wholesale supermarket model appears, the heavier the digital intelligence foundation must be.

幾千家門店、幾千個(gè)供應(yīng)商、6500 多個(gè) SKU、每天幾十萬(wàn)筆交易，再靠人工對(duì)賬、人工核算、人工盯庫(kù)存，早就跑崩了。恰貨鋪?zhàn)雍芮宄?strong style="box-sizing: border-box;">批發(fā)超市的模式有多輕，后臺(tái)的數(shù)智化就必須有多重。

The old system could no longer handle the yearly doubling of data volume. It was slow, laggy, and incompatible. The faster the business grew, the more the system held it back. Finance, procurement, sales, and warehousing were all siloed. Data did not match, efficiency was low, and the larger the scale, the greater the risk.

原來(lái)的老系統(tǒng)已經(jīng)明顯扛不住每年翻倍的數(shù)據(jù)量，卡頓、延遲、對(duì)接不通，越是業(yè)務(wù)高速跑，系統(tǒng)越拖后腿。財(cái)務(wù)、采購(gòu)、銷售、倉(cāng)儲(chǔ)各說(shuō)各話，數(shù)據(jù)對(duì)不上，效率上不來(lái)，規(guī)模越大風(fēng)險(xiǎn)越高。

Instead of waiting until the system could no longer cope, they proactively chose to migrate to a more stable digital intelligence foundation.

他們沒(méi)有等到撐不住再升級(jí)，而是直接選擇切換更穩(wěn)的數(shù)智底座。

Digital intelligence transformation is not simply about "going online" or "applying technology". It takes data as its core driving force and requires a comprehensive restructuring of corporate strategy, operations, organization, and value chain.

數(shù)智化轉(zhuǎn)型并非簡(jiǎn)單的“線上化”或“技術(shù)應(yīng)用”，而是以數(shù)據(jù)為核心驅(qū)動(dòng)力，首先要對(duì)企業(yè)戰(zhàn)略、運(yùn)營(yíng)、組織和價(jià)值鏈全面重構(gòu)。

When selecting a platform, Qiahuo Store had very clear criteria.

在選型時(shí)，恰貨鋪?zhàn)拥目剂糠浅Ｃ鞔_。

Hu Wuling, Finance Director of Qiahuo Store

恰貨鋪?zhàn)迂?cái)務(wù)總監(jiān)胡武嶺

Based on the four key considerations of security, efficiency, integration, and stability, Qiahuo Store ultimately chose Yonyou BIP Premium Edition Private Cloud as its digital intelligence backbone, officially entering a new era of moving from scale expansion to value creation.

正是基于安全、效能、集成、穩(wěn)定這四重關(guān)鍵考量，恰貨鋪?zhàn)幼罱K選定用友 BIP 超級(jí)版專屬云作為數(shù)智化支撐，正式進(jìn)入從規(guī)模擴(kuò)張邁向價(jià)值再造的新紀(jì)元。

"A private cloud solution is customized, which ensures we can complete this transformation reliably. This project had to succeed — failure was not an option — and it had to go live quickly." Hu Wuling emphasized again, highlighting the urgency and importance of the project.

“專屬云是定制式的，能確保我們穩(wěn)健完成這件事。我們這個(gè)項(xiàng)目，只能成功、不能失敗，而且必須快速上線?！焙鋷X再次強(qiáng)調(diào)項(xiàng)目的急迫性與重要性。

The project timeline was tight and pressure was high. From launch in May to go-live in July — just one and a half months — the entire system was migrated from the old system to a cloud-native architecture. Following that, expense management and SRM were connected one after another. A digital intelligence system capable of supporting large-scale retail operations was built rapidly.

項(xiàng)目啟動(dòng)時(shí)間緊、壓力大，從 5 月啟動(dòng)到 7 月正式上線，短短一個(gè)半月，完成從舊系統(tǒng)到云原生架構(gòu)的全面切換，緊接著把費(fèi)控、SRM 陸續(xù)拉通，硬生生把一套支撐大規(guī)模零售的數(shù)智化體系，快速搭了起來(lái)。

For a fast-growing retail company, system stability directly determines whether the business can run smoothly.

對(duì)高速擴(kuò)張的零售企業(yè)來(lái)說(shuō)，系統(tǒng)穩(wěn)不穩(wěn)，直接決定業(yè)務(wù)能不能跑。

The old system used to lag during peak periods. Now, faced with massive order volumes, POS transaction data, and inventory documents, data transmission is stable and responsive. The system can handle high concurrency while flexibly connecting to front-end cash registers, warehousing, bank-enterprise integration, and Golden Tax Phase IV, keeping all systems in a single thread. With data in order and processes unobstructed, the business can push forward with confidence.

原來(lái)系統(tǒng)一到高峰期就卡頓，現(xiàn)在面對(duì)天量的訂單、POS 流水、庫(kù)存單據(jù)，傳輸穩(wěn)定、響應(yīng)順暢，既能扛得住高并發(fā)，又能靈活對(duì)接前端收銀、倉(cāng)儲(chǔ)、銀企聯(lián)、金稅四期，把所有系統(tǒng)擰成一條線。數(shù)據(jù)不亂，流程不堵，業(yè)務(wù)才能放心往前沖。

Maximize Efficiency, Freeing Up People, and Improve Decision-Making

把效率拉滿，把人解放出來(lái)，把決策變準(zhǔn)

Many companies adopt digital intelligence merely to appear more advanced.

很多企業(yè)做數(shù)智化，是為了看起來(lái)更先進(jìn)。

For Qiahuo Store, the purpose of digital transformation is practical: to reduce costs, improve efficiency, and increase operational transparency. All of this is underpinned by the stability and flexibility delivered by Yonyou BIP Premium Edition—stable enough to secure the foundation, flexible enough to drive business.

恰貨鋪?zhàn)幼鰯?shù)智化，目的很實(shí)在：降成本、提效率、讓經(jīng)營(yíng)更透明。支撐這一切的，正是用友 BIP 超級(jí)版帶來(lái)的又穩(wěn)又靈—— 穩(wěn)得住底盤，靈得動(dòng)業(yè)務(wù)。

Marketing Settlement Bot

營(yíng)銷結(jié)算機(jī)器人

With thousands of upstream suppliers delivering goods daily, reconciliation and settlement used to consume substantial manpower. Each invoice required repeated verification, which was time-consuming, labor-intensive, and prone to errors. Now, with RPA digital workers automatically collecting invoices, verifying them, matching purchase orders, receipts, and invoices, and posting entries, over 80% of procurement settlements require no human intervention. The settlement team has been streamlined from dozens of staff to just a few, achieving several-fold efficiency gains while simultaneously improving accuracy.

上游幾千家供應(yīng)商每天送貨，過(guò)去對(duì)賬結(jié)算要耗掉大量人力，一張單子來(lái)回核對(duì)，費(fèi)時(shí)費(fèi)力還容易錯(cuò)?，F(xiàn)在用RPA數(shù)字員工自動(dòng)收票、查驗(yàn)、三單匹配、自動(dòng)入賬，八成以上的采購(gòu)結(jié)算不用人管，結(jié)算團(tuán)隊(duì)從幾十人精簡(jiǎn)到寥寥數(shù)人，效率翻了幾倍，準(zhǔn)確率反而更高。

Downstream, the sheer volume of store transactions once required manual verification and posting, leading to long cycles and high pressure. The system now automatically interfaces with bank statements, matches transactions to stores, and confirms revenue, freeing finance staff from being buried in paperwork and providing a clear, daily financial overview.

下游門店收款筆數(shù)海量，過(guò)去手工核對(duì)、手工入賬，周期長(zhǎng)、壓力大。現(xiàn)在系統(tǒng)自動(dòng)對(duì)接銀行流水，自動(dòng)匹配門店、自動(dòng)確認(rèn)收入，財(cái)務(wù)不用再埋在單據(jù)里，每天的賬清清楚楚。

Expense management has also been transformed. Reimbursements no longer involve attaching receipts, chasing approvals, or making advances; the entire process is online, with intelligent auditing automatically verifying authenticity and detecting duplicates, blocking non-compliant claims upfront. Private car usage is automatically tracked for mileage, and subsidies are calculated automatically, making life easier for employees while reducing corporate risk.

費(fèi)用管控也跟著變了樣。報(bào)銷不再是貼票、跑簽、墊資，全流程線上化，智能稽核自動(dòng)驗(yàn)真查重，不合規(guī)票據(jù)直接攔在前面。私車公用自動(dòng)定位算里程，補(bǔ)貼自動(dòng)核算，員工省事，企業(yè)風(fēng)險(xiǎn)也小。

Where operations once relied on experience and intuition—deciding what sells well, identifying underperforming areas, or spotting problematic stores—answers could only be found in retrospective reports. Now, procurement, sales, inventory, and individual store profitability are visible in real time, with data traced to every transaction and each store, allowing immediate adjustments wherever issues arise.

過(guò)去經(jīng)營(yíng)靠經(jīng)驗(yàn)、靠感覺(jué)，什么好賣、哪里不暢、哪家店有問(wèn)題，只能事后看報(bào)表?，F(xiàn)在采購(gòu)、銷售、庫(kù)存、單店利潤(rùn)全都實(shí)時(shí)可見(jiàn)，數(shù)據(jù)穿透到每一筆單子、每一家門店，哪里有問(wèn)題立刻就能調(diào)整。

Operational Dashboard Drill-Down

經(jīng)營(yíng)看板穿透

A stable system ensures accurate data; a flexible system enables fast decisions. Management no longer waits for monthly or quarterly reports. Operational insights are available in real time, and decisions are guided by data, not by guesswork or delayed reactions.

系統(tǒng)夠穩(wěn)，數(shù)據(jù)才準(zhǔn)；系統(tǒng)夠靈，決策才快。管理層不用再等月報(bào)、季報(bào)，經(jīng)營(yíng)狀況隨時(shí)看，決策跟著數(shù)據(jù)走，不再拍腦袋，不再慢半拍。

As a result, finance has been fully liberated from traditional bookkeeping, reconciliation, and accounting tasks. Qiahuo Store has redefined its finance team: 60% of staff have moved to frontline business roles, becoming embedded business partners who understand data, operations, and management, helping identify problems, improve efficiency, and drive performance. Finance is no longer a back-office function but a true partner in business growth.

這么一來(lái)，財(cái)務(wù)也從原來(lái)的記賬、核算、對(duì)賬里徹底解放。恰貨鋪?zhàn)影沿?cái)務(wù)團(tuán)隊(duì)重新定位，六成人員走向業(yè)務(wù)一線，變成深入各板塊的業(yè)務(wù)BP，懂?dāng)?shù)據(jù)、懂業(yè)務(wù)、懂經(jīng)營(yíng)，用財(cái)務(wù)視角幫業(yè)務(wù)找問(wèn)題、提效率、沖業(yè)績(jī)。財(cái)務(wù)不再是后臺(tái)支撐，而是真正走到前面，成為業(yè)務(wù)增長(zhǎng)的伙伴。

No matter how the business evolves—whether stores expand or product categories increase—Yonyou BIP Premium Edition consistently supports operations without rigidity or delay, adapting flexibly alongside business needs. This is the foundation of Qiahuo Store’s confidence to operate decisively, effectively, and at speed.

不管業(yè)務(wù)怎么變、門店怎么擴(kuò)、品類怎么加，用友BIP 超級(jí)版都能穩(wěn)穩(wěn)托住，不僵化、不滯后，隨時(shí)跟著業(yè)務(wù)靈活調(diào)整。這就是恰貨鋪?zhàn)痈遗?、能跑、跑得快的底氣?/p>

Elevating Business Models, Embedding Digital Intelligence

模式向上突破，數(shù)智向下扎根

Looking back at Qiahuo Store’s consecutive years of exponential growth, the answer is remarkably clear.

回過(guò)頭看恰貨鋪?zhàn)拥倪B續(xù)翻倍增長(zhǎng)，答案其實(shí)很清晰。

Externally, what stands out is the increasing number of stores and the expanding scale—manifestations of the competitive strength brought by its wholesale supermarket model. Internally, the support comes from smooth processes, high efficiency, accurate data, and stable governance—a demonstration of the operational excellence delivered by digital intelligence.

外面看到的是門店越來(lái)越多、規(guī)模越來(lái)越大，是批發(fā)超市模式帶來(lái)的強(qiáng)大競(jìng)爭(zhēng)力。內(nèi)部支撐的是流程順、效率高、數(shù)據(jù)準(zhǔn)、管控穩(wěn)，是數(shù)智化帶來(lái)的極致運(yùn)營(yíng)能力。

This innovative model has allowed the company to carve out a differentiated path amid fierce competition. Meanwhile, the implementation of digital intelligence has ensured high-quality growth even during rapid expansion.

For Qiahuo Store, this latest digital upgrade is not the end, but a new beginning.

對(duì)恰貨鋪?zhàn)觼?lái)說(shuō)，這一輪數(shù)智化升級(jí)不是終點(diǎn)，而是新起點(diǎn)。

From a regional snack brand to a leading wholesale supermarket, from manual management to fully integrated digital intelligence, Qiahuo Store demonstrates through its own practice that a strong business model determines how fast a company can grow, while effective digital intelligence determines how far it can go.

從區(qū)域零食品牌到批發(fā)超市領(lǐng)跑者，從手工管理到全鏈路數(shù)智化。恰貨鋪?zhàn)佑米约旱膶?shí)踐證明：好模式可以決定企業(yè)能走多快，好的數(shù)智化決定了企業(yè)能走多遠(yuǎn)。

Breaking through with future-oriented models and rooting digital intelligence deeply allows the company to grow fast without chaos and remain flexible while maintaining stability. This is the true explanation behind Qiahuo Store’s sustained multi-year exponential growth.

模式向上突破，數(shù)智向下扎根，快而不亂，穩(wěn)中有靈。這就是恰貨鋪?zhàn)舆B續(xù)多年成倍增長(zhǎng)的真正答案。